I guess what I got out of it, I think I could have also gotten out of a PowerPoint... I don't think that the actual geospatial component was integrated into the other component.
Conservationists want users to empathize with the maps's animals:
...just allowing people to get to know these sharks as as individuals. You know, relating to them as animals that have a tough life, that struggle. We have a lot of white sharks that have been hit by boats.... People don’t tend to think of these animals that way a lot of times.
But users felt more connected through the pictures and videos than the data
Learning: about both the animals and research
I learned a lot about how tracking animals works... I saw that you get a ping when they come to the surface and data is transferred!?
Emotions: some claimed no emotional response, some happy to see the conservation work:
It's nice to know with the WWF that they're doing a lot of work around the world... so that's a little bit of optimism.
Actions: most didn't know what actions to take; some wanted to learn more
Wildlife Tracking Maps and Environmental Communication
Data is not relatable — Integration with other media is key
Continuously engage dedicated audiences with updates
Attract casual audiences to other communication channels